Understanding customers, discovering and managing their behaviours have been hot topics in marketing for a long time. However, customer experience is still a new notion to many. Today, different companies sell almost identical products at the same price level. This state of play creates a question. If the price and quality are almost the same, on which criterias do the consumers make their decisions?
https://www.cxnetwork.com/cx-experience/articles/4-steps-for-creating-unique-customer-experiences/
